Where is the fitness industry heading?

Without a crystal ball, it’s pretty hard to predict accurately (and yes, crystal balls are about as accurate as social media “bro science” or a unilateral confirmation bias one has adopted from a clever marketing guru who happens to have chosen the fitness industry as their “vertical”).

What we can state fairly factually is that we are seeing more and more options for people to choose from. By process of deduction, the fitness industry is, therefore, becoming more diversified, more technologically advanced (and we can also philosophically debate what that means), in order to provide us more paths to our desired results.


“Let’s get physical, physical” 🙂


What makes some of our modern technology stand out is not always its effectiveness, is its ability to disrupt the establishment. “Disruptive technology” is almost the new “core training” or “functional fitness” when it comes to buzzwords. It’s even more powerful because these words are prominent in the Silicon Vally/Silicon Beach worlds. And, we are not questioning whether it is effective or not if you read carefully. We’re focusing on what makes it stand out. Like discussing one’s fitness results: results happen regardless. Even lack of results results from something, albeit improperly executed for any given group of individual.

How does this “editorial” relate even closer to the ProBar and what is its relevance?

We talked earlier about confirmation bias and no blog can be truly objective when it is written on a product page. The irony is palpable and acknowledged 🙂

But if we can move on past that and recognize the observations above and redirect to our initial points, we are benefitting from an increased amount of options to choose from.


Crossfit, which I like to translate as “cross-referencing various fitness modalities”, can have a powerlifting emphasis, or a calisthenics emphasis, depending on the ‘box’s” leadership. It’ what the lead instructor puts into it and the crowd takes away.

A recreational powerlifter can argue fat loss, strength benefits over another modality. An Olympic lifter as well. Or a Parkour “traceur” (practitioner). Everyone markets similar fitness results with different approaches (fat loss, muscle gain, increased athleticism, and better health).

If you think about it, what we are doing when it comes to fitness “as we know it” is the equivalent of saying boxing is better than jujitsu or that Greco-roman wrestling is better than karate.

Still with us? Hang in there a little longer, we’re getting to the point!

The ProBar has no affiliation. It is not a golf tool. It is not a mobility tool. It is not a rehab tool. It is not a weight training/resistance tool. We don’t even truly market it as such.

Yes, we do bring it to physical therapists to rehab injuries, we use it for increasing one’s mobility and range of motion. We use it for working out or getting a more efficient warm-up.

It’s because the ProBar “just does things”. Its features make it adaptable to your needs, your knowledge, your wants. We provide education and foundations but just like your smartphone, you run the show.

On your smartphone, you decide which apps to download, which features to use. Design and creativity have been increased with the use of camera features with filters, zooms, editing software to share our experiences. Workflow allows us to transition from our laptop to our phone without interruption or loss of continuity. We listen to a song in our car, keep hearing it as we exit the car, and connect to our next environment’s speakers. We connect with loved ones via video conferencing, read books, engage our professional network.

The ProBar does that for your body. You want a better,  smoother stretch. You can. You want to warm-up and get dialed in for that heavy lift. You can. Pick your modality. You can. There is no single tool that can recreate the feeling and sensation as well as results at the same rate as the ProBar.

We get that some people don’t get it. That’s because we know, with full confidence, that when you get your hands on it, you instantly get it.

Where fitness is heading is more towards evidence-based training. Where science is both data and philosophy or artistic individual interpretation. It’s a paradox and we welcome it. While we learn and test, we find that people respond better to external cues: people do better if you tell them to perform a task like “reach for the object and lift it close to your body” rather than “squeeze your X and relax your Y and then repeat”. No two reps are alike, just like you can’t write your name exactly the same twice or more times in a row, ever.

We also know that we don’t always need to load the body externally if we can create tension internally. Yes, it has its limitations. Just like you use a desktop computer or laptop where your smartphone is not enough. But you use it all.

So, we don’t always know where fitness will be, as it is a moving target. But we know the ProBar will be there to meet your needs, whatever they are 🙂

This content was originally published here.